Let’s talk side hustles, the search for balance, and developing the thriving CBD-infused skin care brand, Fitish. There’s nothing “ish” about Jenna Owens’ profession or success.
You may acknowledge Owens’ name as the former cohost of the prominent nationally-syndicated radio program, The Kidd Kraddick Early Morning Program, where she worked as an on-air character for 12 years.
The entrepreneurial endeavor Fitish, which Owens introduced in April 2017, started as the Fitish30 fitness program, and has given that become known for its CBD-infused skin care line, which is offered on Fitish’s site along with at significant merchants like Neiman Marcus and Urban Outfitters. Given that launching with Fitish’s launching products, the “Tone Down” CBD facial mist and the makeup setting spray, “Do not Sweat It,” the “Dew It” moisturizer has become an immediate classic.
” The entire idea was substantiated of a word– the name of the brand name and my own individual journey to find more balance in my life,” Owens shares. “On the radio, I frequently got asked by our audience what I did to remain in shape and I always simply responded with, ‘I’m not fit, I’m simply fitish.‘”
As Owens was handling a broadcasting profession with her side hustle, discovering the time to squeeze in an exercise was proving to be a challenge.
” As I’m sure numerous females do, I was comparing myself to the Fitstagram ladies. I believed, possibly there’s really a concept here and I can show people that it is possible to work out successfully and have more balance.“
This search for balance ultimately blossomed into the Fitish exercise program and after that the growing skin care brand name, when Owens had an “aha” minute in the health club locker room:
” I knew I wanted to develop a product and invested over a year believing about how I might perfectly integrate the Fitish lifestyle into that. We were all coming from work, in some cases still in makeup, and going out for beverages or meetings right after.
For Owens, authenticity has actually always been a crucial part in her personal brand name’s success, and now in her products’ success. “Hosting a radio early morning program for over a years, it’s difficult to fake a character. I had been informed women would be difficult on me in terms of accepting me when I joined the show,” she explains. “So I learned a technique a long period of time earlier. Deactivate other females by exposing something extremely individual about yourself– humiliating even. It instantly makes people feel at ease around you, and close. Over 12 years of sharing my life, I exposed a lot about myself.”
Although Owens left early morning radio to manage her company full-time, fans of her voice and sincerity can now capture her on Fitish: The Podcast, with previous radio cohost J-Si, where they bring their passion for psychological health awareness to the podcasting airwaves.
Learn how she discovered the nerve to pivot, how she discovered her purpose, and why keeping Fitish accessible is crucial to her.
Karin Eldor: Why did you make the products CBD instilled?
Jenna Owens: I had been a huge proponent of CBD for rather some time currently at this juncture. Nevertheless, it was when only a few casts were on the marketplace. I had been using it for anxiety and muscle pain effectively. The farm expense passed and it was epic timing. I thought, if CBD can be this anti-inflammatory internally, I wonder what it could do topically.
Eldor: I enjoy that you rotated from morning radio this past February, after nearly 12 years! Generally ideal before quarantine hit in March. How did this leap make you feel? I know there was fear, of course …
Owens: It’s amusing because in my retired-ish announcement as I jokingly described it on the show, I was candid and stated I sat on the decision for a very long time intending to get that 100 percent feeling of certainty. The truth is I don’t think any career leap is going to be simple or certain. It feels more like a cliff dive! I wound up with a 75 percent certainty, 60 percent on some days. Regardless, I felt it was essential to follow my instinct. You can’t get to 2nd base with one foot still on. I still awaken in the middle of the night racked with entrepreneur anxiety, but I do not be sorry for the choice at all. How would I know what Fitish could be without taking that leap?
Eldor: I enjoy the art of the pivot when it concerns women altering career lanes. What suggestions do you have for other females aiming to do the same?
Owens: We all make time for the things we desire to do. I hear so typically from females that desire to start a side hustle, that they do not have time.
When you choose you are fine with stopping working and you don’t wish to live thinking, what if I had attempted that?, then you know your answer.
Eldor: I likewise love that it is essential for you to keep accessibility, with a sensible rate point (your most pricey product up until now is “Dewing It,” priced at $47), while still preserving an elevated look.
Owens: I believe as an entrepreneur, it’s vital to understand your customer. Specifically when the business is developed around D2C. I understood my radio audience and what they were searching for, and what they would not want to spend. I don’t connect to the very unaffordable luxury market since I’m not that. Considering the situation we are going through, the high-end market feels even more unrelatable.
Eldor: What was the very first big minute for Fitish beauty, when you knew you were entering the right direction?
Owens: I’ll never forget the very first wave of genuine customer examines we got from the Tone Down CBD mist. I awakened for the show one morning and had been flooded with psychological messages from females about what Tone Down minimized for them. One female discussed her mommy using it on her severe burns from radiation treatment for breast cancer, and how much they subsided overnight. I all of a sudden understood that this had another level of purpose and potential that I never might have expected. I wasn’t simply in the appeal/ wellness organisation anymore. I remained in the business of recovery It was likewise the moment, in hindsight, I understood I had found my purpose.
Eldor: What else are you dealing with?
Owens: Working on scaling. I can expose Fitish Animal is one location I’m particularly delighted about.
Eldor: While Fitish is scaling and you are growing more and more as a skin care entrepreneur, I like that relatability remains a concern for you.
Owens: I choose the candidness of what life is truly like, not the perceived perfection.